Company:
Expedia, Hotels.com, VRBO
Role:
Senior UX Design Manager, Platform & Marketing Channels
Timeline:
Multi-phase initiative | 10+ months | Cross-brand, cross-functional
Challenge
Expedia Group operated across multiple brands, each with its own design language, tone, and set of components.
The result?
Inconsistent user experiences
Brand confusion
Bloated production cycles
Fractured collaboration across teams
We needed more than a shared style guide.
We needed a unifying system that could scale, flex, and evolve across every platform, without losing brand identity or speed.
Approach
I co-led the integration of One Design Language (1DL), a foundational design system that aligned structure, language, and visual identity across the organization’s outbound marketing and storefront channels.
Our goal wasn’t just to make things look the same. It was to make them feel consistently Expedia, no matter where users engaged.
